What the Client Does
MM Group for Industry & International Trade (MTI) is one of Egypt's largest public distribution and automotive groups and the official distributor of TATA Motors commercial vehicles in Egypt.
MTI Group (TATA Motors Egypt)
MM Group for Industry & International Trade (MTI) is one of Egypt's largest public distribution and automotive groups and the official distributor of TATA Motors commercial vehicles in Egypt.
What We Did With Them
MassHeads served as the full 360-degree launch agency for Tata Motors in Egypt with MTI—spearheading the 'Wa2fet Regala' social media campaign, organizing the Concord El Salam Soft Launch Event and the Saad El Shazly HQ Press Launch & Test-Drive Event, and securing 10+ top-tier automotive and national newspaper features.
Key Deliverables & Services Executed
- Social Media Strategy & 'Wa2fet Regala' Campaign
- Official HQ Press Release Launch & Journalist Test Drives
- Soft Launch Event Execution at Concord El Salam
- National PR Syndication in Masrawy, Al-Masry Al-Youm & Al Borsa